Project1Plan

Social Media Training Social Media Training for Management of Non-Profit Organizations Management of Non-Profits/"Baby Boomer" Generation WebQuest
 * Your general topic**:
 * Your specific topic**:
 * Audience for the project**:
 * Type of Activity you have chosen to create**:

This program will lead Non-Profit professionals into the world of social media in a step-by-step process starting at the point of registration to the point of promoting their organization’s cause. The program will provide these professionals with the most basic tactical resources that social media can provide as well advice on how to increase their presence on social networks such as Facebook, Twitter, and Tumblr. At the end of the training, these professionals will be evaluated on their ability to carry out the basic activities of these social media sites.
 * Topic Overview**

The audience will be asked to find preliminary information on Facebook, Twitter, and Tumblr regarding what they specialize in, the span of their audience, and how they can be beneficial to their organization. They will then be asked to register with these sites making sure each one is coordinated with the next. After that, there will be a series of steps to perform as they watch the online screencast tutorial which will include inviting and finding relevant contacts, editing profile information, and daily upkeep of their space (including “status” posting & photo uploading). The product of their performance will be evaluated and asked to be revised if necessary.
 * Task**

This program will be created using a free WebQuest site generator (Filamentality) where screencast tutorials will be housed. This website will take the trainees through each phase of the WebQuest, from Introduction to Process to Evaluation and Conclusion and each step in between. An Instant Messaging application (such as AOL Instant Messenger (AIM) or Yahoo! Messenger) will also be required for communication between the trainer who will be present in each training session and the trainee. This is to allow the professionals to ask the trainers questions that may arise during training as well as ensure timely evaluation of the social media profiles.
 * Process/Guidance**

Professionals will be evaluated after each step of the process by trainers who will accompany them through the program. These trainers will have an understanding of the expected outcomes of each task. This critique will not tell the professionals what to do; instead it will guide them in the right direction and allow them to determine how they would like their social media site to appear to followers. Again, at the end of the program, the professionals will be informed on where they performed well and how they can improve and also be given general advice on the upkeep of their social media profile.
 * Evaluation**

As an aspiring non-profit entrepreneur, I find the presence of all non-profit organizations in social media to be vital. Not only is it cost-effective, but social media also has the ability to increase the awareness of a cause practically overnight. Many non-profit owners today are of the “Baby Boomer” generation, which as we all know, are the least active on the Internet. However, at the same time, their presence in the world of the Web has constantly increased over the years and we find they have acquired a great desire to learn more about the social media craze. This program will teach these professionals the ins and outs of social media and provide to them an inexpensive alternative to traditional marketing.
 * Reflection**